Aug 10, · Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business Adoption of this strategy requires Kia Motors to lower the prices and use different marketing and promotional strategies to push the sales in the existing customer market. The organization offers various price discounts and deals, frequently runs the promotional campaigns and offers the product in new attractive packages to achieve sales growth The ways in which a child engages with other people and the environment – playing and exploring, active learning and creating and thinking critically – underpin learning and development across all areas of learning and support the child to remain an effective and motivated learner
MA Promotional Media: PR, Advertising & Marketing | Goldsmiths, University of London
Illustration 1: Efficiency of Woolworths Marketing Strategies, dissertation promotional strategies. The aforementioned graph reflects on the efficiency of Woolworths marketing strategies. This graph is an accumulation of financial metrics of the organization and positive trends in it associated with efficient marketing strategies of Woolworths.
The aforementioned graph reflects many dynamics such as return on investments, net profit, sales and revenue from operations and the accumulated sum of all the factors shows a positive hike. The organization then used their efficient marketing strategies to subdue the threats associated with the same. The organization's understanding about the methodologies that they can adapt in order to enhance the acquisition of their target customers and retention of their existing customers is what makes them subdue the overwhelming competition in the marketplace they operate within.
The marketing strategies of Woolworths are based on analytical conclusions drawn after collection of data within the organization itself. Woolworths have mastered the concept of reputation management over digital landscape.
In today's world where digital landscape is the beacon of all the information, Woolworths uses their active monitoring techniques to filter the information that is available about them over digital space. The organization also specializes in their data collection techniques, dissertation promotional strategies, which they use to collect the reviews that customers post online.
The organization collects data about the reviews that customers posts about other organizations dealing in substitute services and products and use it to modify their courses of action so that no customer faces these problems with their services.
In addition to that Woolworths also keeps a check dissertation promotional strategies the reviews that are being posted about their products and services over digital dissertation promotional strategies. Also Read: Market Mix and Marketing Response Models.
If a customer posts any negative review about the organization, they use the concept of empathy in order to place themselves in customers shoes and assure the customers that their satisfaction will only get better with their future interactions. And vice versa if a customer posts a positive review about the product and services of the organization, the marketing strategies of the organization work on earning those customer's loyalty on long run, dissertation promotional strategies.
Woolworths is able to influence all the stages of customer's journey of decision making process to whether or not consume or dispose any product or service using their efficient marketing strategies. The organization uses the data that they have collected over digital space in order to create an illusion of want or need in the conscience of their customers. The digital marketing strategies of Woolworths then influences their customers when they are cognitively collecting the information by filtering the information that is dissertation promotional strategies to them, dissertation promotional strategies.
Using an accumulated sum of aforementioned dynamics the organization plans personalized marketing strategies for those customers. Woolworths is well known for their use of 7Ps of marketing mix over traditional and digital marketing mix in order to establish an outline for flawless campaigns.
The organization uses the principle of price by giving appropriate discounts on their products and advertise the same over digital landscape using different platforms like social media and third party website advertising.
The organization's marketing strategies are so flawless that they motivates their customers in playing the role of promotioners by introducing the concept of price discounts by referral. This methodology suggests that the customers are eligible for discounts when more customers use the organization's product and services associated with their referral codes, dissertation promotional strategies.
Woolworths is well known for their product development in accordance to the data that they have collected on their target customers. The organization uses the current market trends in order to develop their product and services in a manner that it becomes an attraction for their potential customers. Woolworths also uses their promotional activities over digital landscape in order dissertation promotional strategies spread as much information associated with the price and additional benefits that they are willing to give to their customers, dissertation promotional strategies.
The organization uses traditional marketing strategies wherever necessary by using newspapers, telemarketing, etc. Woolworths believes in establishing a two way communication with their customers where they can freely convey the messages they want their customers to know.
Woolworths also uses the principle of place in more than one ways. The physical outlets of the organization are perfectly placed where the organization enjoys the benefits of cost associated with logistics dissertation promotional strategies accessibility of their customers.
The place and location information available about them over digital space are accurate as well. Illustration 2: 7Ps of the marketing mix and its use in Woolworths marketing strategies. Woolworths also uses chatbots in order to provide best resolution to their customers. Chatbots are artificial intelligence systems that learns from every interaction with customers.
These systems are believed to provide reliable solutions reducing customer efforts as much as possible. Along with this the organization uses the principle of people by efficiently training and developing their workforce. The concept of process revolves around the courses dissertation promotional strategies action associated with operations of Woolworths, dissertation promotional strategies.
The organization chooses their processes in a manner that they provide time and cost benefits to the organization. Woolworths have also identified the methodologies to dissertation promotional strategies physical evidence over digital landscape. They use famous influencers and create unboxing videos and experience vlogs for their product and services in order to influence the choices of their potential customers furthermore.
Related Service: A ssignment Writing Australia. On the basis of aforementioned dynamics the conclusion can be drawn that the accumulation of traditional and digital marketing mix of Woolworths is efficient enough to establish an outline for extraordinary marketing strategies which enables them in acquisition of the potential customers along with the retention of existing customers.
Push and Pull Promotional Strategies - Introduction to Business
, time: 11:50Woolworths Marketing Strategies (Marketing Management)
Woolworths is the biggest supermarket chain in Australia. The marketing strategies associated with the organisation are to be discussed. The dynamics that are to be taken into consideration while establishing an outline for marketing strategies of Woolworths are to be reflected as well Primark can maintain or increase market share of its current products by a combination of competitive pricing strategies, advertising, sales promotion. Primark has extensive portfolio and it cans secure dominance of growth markets and drive out competitors by more aggressive promotional campaign For that reason, global marketing strategies should be tailored to meet the needs of the targeted market without compromising cultural differences. Google Inc. and McDonald's are examples of globalized companies that embrace the glocalization strategy, but with different levels of local adaptation and global standardization approaches
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